October 2011
In only a few years, ISOTECH, a brand of the Autodistribution group, has positioned itself as the essential range in the field of car repairs and maintenance. It has become a genuine alternative on the spare parts market thanks to a quality range of products at competitive prices.
ISOTECH, the leader on the after-sales market
Despite a highly competitive market and the launch of private manufacturer brands, the ISOTECH brand from the Autodistribution group distinguishes itself and has continued to increase both its renown and its presence in car repair workshops. Its rise is due in particular to the constant development of its product ranges with a current total of 26 product families, as well as to its positioning which makes ISOTECH a strong and credible alternative for repair professionals and distributors alike. In fine, motorists also benefit! And as underlined by Laurent Abitbol, Director of the Autodistribution private brands unit: "The price positioning, the quality and the extent of the ranges available offer an efficient global solution to increase the competitiveness of the garages. With ISOTECH, Autodistribution enjoys an essential tool for conquering market share".
A wide range of products
ISOTECH is intended for all repair professionals, fleet workshop managers, key accounts and administrations. ISOTECH currently offers 26 product families including the self-service ranges including batteries, lubricants & liquids; the mechanical ranges offering wheel bearing kits, timing kits, water pumps etc.; the full range of braking equipment and a brand new filter range. ISOTECH covers 95% of all cars on the road over 7 years old and of course satisfies the most stringent specifications of car equipment manufacturers, thereby ensuring an equivalent quality to original parts.
Accompaniment and sales support
The quality procedure typical of ISOTECH also involves careful packaging and attractive sales support tools. In addition to the Autossimo.com website, the on-line multi-brand catalogue from the Autodistribution group, more than twenty catalogues presenting the different ranges are available to professionals. Containing user advice, assembly diagrams, detailed allocations, etc., these professional tools are a real commercial boon for distributors and offer precious technical support for repair professionals. POS information and advertising such as merchandisers, stands and leaflets complete the material used to advertise the ranges. Regular promotional operations are organised throughout the year with the distributors and repair professionals to provide them with the constant support they can rightly expect from the European market leader.
The Autodistribution group in brief
Founded in 1962, the Autodistribution group is a European leader in the field of independent distribution of spare parts for cars and heavy goods vehicles. It has a total workforce of 6,800 employees and generates a turnover of 1.1 billion euros. The group is present in France with its subsidiary Autodistribution, in Poland with its subsidiary AD Polska and in Italy with its subsidiary AD Italia while it also holds minority interests in Morocco.
In France, Autodistribution is the leader in the field of independent distribution of spare parts for cars and heavy goods vehicles. It has a total workforce of 5,500 employees and generates a turnover of more than 1.1 billion euros. In addition to its distribution activities, Autodistribution is also the leader in the field of independent car repairs through its different divisions including AD Garage, AD Expert Garage, Autoprimo, Staff Auto, AD Auto Service, AD bodyshop and Automobile Technical Centre as well as in the field of heavy goods vehicle repairs with its AD HGV garages and centres.
Press contact:
Nathalie Dunoir
+33 4 91 19 16 16
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EA_ISOTECH_Gamme_ENG.pdf 64.27 Kb 03/11/2011, 16:21